Our SEO Process
SEO is not a mystery. We use a structured, transparent process that every client understands before they start. Here is exactly what happens when you work with us.
Audit and Strategy
The first month is entirely focused on understanding your situation before recommending any actions. We do not start writing content or building links until we know exactly what the opportunities and priorities are.
What happens
- Full technical SEO audit of your website
- Current keyword ranking baseline
- Competitor backlink and ranking analysis
- Local citation audit for Google Business Profile and directories
- Content gap analysis versus top-ranking competitors
- Keyword research and priority matrix
- Custom strategy document with timelines and targets
What you get
You receive a complete picture of where you stand, what your competitors are doing, and a prioritized roadmap for months 2 through 12.
Technical Foundation
With the strategy in place, we address the technical issues that are limiting your rankings. This phase ensures Google can crawl, index, and properly evaluate every important page on your site.
What happens
- Technical issue fixes based on audit findings
- Core Web Vitals improvements
- Schema markup implementation
- Google Business Profile optimization
- Citation cleanup and new citation building
- Internal link structure improvements
- On-page optimization of priority pages
What you get
A technically sound site that Google can index efficiently, with foundational on-page optimization in place for your highest-priority pages.
Content and Authority
With the foundation built, we focus on content and link building to earn and hold rankings. This is where rankings begin to move meaningfully for most clients.
What happens
- New service and location page creation
- Blog content publishing on the approved editorial calendar
- Link building outreach to Canadian publications and industry sites
- Google Business Profile posts and ongoing optimization
- Review acquisition process execution
- Competitor ranking monitoring and response
What you get
Page 1 appearances for initial target keywords, growing organic traffic, and the first measurable increases in leads and calls from search.
Scale and Optimize
Once rankings are established, we shift focus to scaling what is working and addressing new opportunities as they emerge from the data.
What happens
- Expansion into secondary and long-tail keyword targets
- Conversion rate optimization on high-traffic pages
- Additional content topics based on performance data
- Continued link building from stronger sources
- Monthly reporting with lead and revenue attribution
- Quarterly strategy review and goal updates
What you get
Compounding organic traffic growth, increasing lead volume, and expanding keyword coverage across your market.
Common questions about timelines and results
See the results this process produces
Get Started
Ready to start the process?
The audit is free and takes less than 15 minutes of your time. We do the work and send you a report within 48 hours.
Get My Free AuditNo commitment. No sales pressure. Just answers.